A Research on Peasants’ Harvest Festival Promoting the Development of Rural Festivals: Content Analysis Based on Web Text

DOI

10.2991/icssed-19.2019.117How to use a DOI?

Keywords

Peasants’ harvest festival, Rural festival, Rural revitalization, Network text

Abstract

Peasants’ Harvest Festival is an event to show the great achievements of rural development, and to show the participation of the whole people in traditional Chinese farming culture. This paper takes 22 Wechat public articles with the theme of "Peasants’ Harvest Festival" as analysis object, uses Excel, SPSS 20 and other softwares with content analysis method to carry out content analysis, studies the characteristics of local Peasants’ Harvest Festival, and analyzes its significance and role in the development of rural festival. The results show that the event not only promotes the communication among farmers and the inheritance of farming culture, but also has a positive impact on the development of rural festivals and further promotes rural revitalization. Analyzing the role of Peasants’ Harvest Festival in promoting rural festivals reveal the social value of Peasants’ Harvest Festival in a deep level and provide further development for rural festivals.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao Chenchen
AU  - Han Luyang
AU  - Li Qian
AU  - Lin Shaojiang
PY  - 2019/05
DA  - 2019/05
TI  - A Research on Peasants’ Harvest Festival Promoting the Development of Rural Festivals: Content Analysis Based on Web Text
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 625
EP  - 632
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.117
DO  - 10.2991/icssed-19.2019.117
ID  - Chenchen2019/05
ER  -