The Consumption Behavior of Yoga Clubs and Its Influencing Factors

DOI

10.2991/icssed-19.2019.102How to use a DOI?

Keywords

The Consumption Behavior, Yoga Clubs, Influencing Factors.

Abstract

Nowadays, yoga clubs are developing rapidly, but there are few works of literature on the consumption behavior of yoga clubs (CBYC), so the purpose of this paper is to analyze CBYC and its influencing factors according to the works of literature and questionnaires. According to the results of the survey, CBYC is still not popular. For example, the monthly amount of CBYC is RMB 520.6 and its daily time is 1.3hour. The influencing factors of the CBYC are all significant. The perceived advantages and disadvantages of yoga, the perceived and advantages disadvantages of yoga clubs, and individual variables (gender, age, profession, monthly income, character, sleep quality and appetite) are all influencing factors of CBYC.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xie Xiaohui
AU  - Huang Weilun
PY  - 2019/05
DA  - 2019/05
TI  - The Consumption Behavior of Yoga Clubs and Its Influencing Factors
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 543
EP  - 548
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.102
DO  - 10.2991/icssed-19.2019.102
ID  - Xiaohui2019/05
ER  -