Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)

Research on the Upgrade of New Retail Consumption Experience Based on SICAS Model——Taking Fresh Hema as an Example

Authors
Yi Lin, Haokang Chen, Fengyan Lin, Minghong Huang
Corresponding Author
Yi Lin
Available Online May 2019.
DOI
10.2991/icssed-19.2019.97How to use a DOI?
Keywords
New Retail; Consumer experience; SICAS model; Fresh Hema
Abstract

In the situation of market competition, technological development and consumption upgrading, a New Retailing model featuring online service, offline experience and modern logistics was first proposed by Ma Yun. Subsequently, some new prominents of New Retailing such as Fresh Hema came into being. In order to study the New Retailing model, this paper taking Fresh Hema as an example, establishes a new retail consumption experience index system according to the 4P theory, processes data by word2vec algorithm, and analyses the consumer experience from the five stages of sense, interest, choice, action and sharing. What’s more, based on the SICAS model, this paper innovatively establishes the optimization and upgrading model of retail industry, summarizing the enlightenments brought by Fresh Hema from five aspects: individual service, consumption habits, marketing strategy, customers’ comments and safeguard mechanism.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
978-94-6252-718-8
ISSN
2352-5398
DOI
10.2991/icssed-19.2019.97How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yi Lin
AU  - Haokang Chen
AU  - Fengyan Lin
AU  - Minghong Huang
PY  - 2019/05
DA  - 2019/05
TI  - Research on the Upgrade of New Retail Consumption Experience Based on SICAS Model——Taking Fresh Hema as an Example
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 510
EP  - 519
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.97
DO  - 10.2991/icssed-19.2019.97
ID  - Lin2019/05
ER  -