Analysis on The Development of AI Clothing Marketing

DOI

10.2991/icssed-19.2019.7How to use a DOI?

Keywords

Clothing Brand; Artificial Intelligence; Marketing Mode; Clothing Marketing.

Abstract

With the emergence of Alpha Go, artificial intelligence has become a hot topic, and marketing has ushered in the era of intelligence. Through the combination of artificial intelligence technology (including virtual reality, data insight, etc.), marketing can bring better consumption experience to consumers. Based on the analysis of the advanced technology of artificial intelligence and the characteristics of clothing marketing, this paper concludes that clothing marketing in the era of artificial intelligence shows the characteristics of precision marketing, new experiential marketing and human-computer interaction marketing, and promotes the development of clothing marketing. However, it is concluded that artificial intelligence cannot completely replace the role of human beings in marketing.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chang Qiao
AU  - Fang Gang
AU  - Chen XueJie
PY  - 2019/05
DA  - 2019/05
TI  - Analysis on The Development of AI Clothing Marketing
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 34
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.7
DO  - 10.2991/icssed-19.2019.7
ID  - Qiao2019/05
ER  -