Campaign Banners of Mayor Candidates in Ternate Meanings and Messages

DOI

10.2991/assehr.k.211130.097How to use a DOI?

Keywords

Banner; elections; propaganda

Abstract

Banner is one of the most effective media that is used during political campaigns. Political candidates use the banner to introduces themselves to the public. Moreover, this media can convey information related to the political candidates who participate in an election. Before an election time, cities were installed with banners in every corner of the city, next to traffic lights, and several other strategic places on the side of the road, especially in Ternate. In Ternate, there are four pairs of candidates for mayors and their vices who are ready to compete for voters with the most votes. This study aims to analyse the meaning and message in the banners for the candidates for mayor of Ternate in 2020. This study uses a descriptive qualitative approach; the descriptive nature of this study is to describe or describe data collected from various sources. The data in this study are in the form of slogans and designs contained in the banners for candidates for deputy and mayor of Ternate in 2020. Data collection techniques are in the form of documentation and library research. The results of this study indicate that the meanings and messages conveyed by the candidates for mayor in the 2020 elections in their banners generally offer or prioritize self-image, which is conveyed persuasively. The text used on the banners for the candidates for deputy and mayor of Ternate mostly uses the glittering generalities propaganda technique and all forms of persuasion technique.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Sasmayunita
AU  - Muhammad Azwar Assiddiq
PY  - 2021
DA  - 2021/12/03
TI  - Campaign Banners of Mayor Candidates in Ternate Meanings and Messages
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 539
EP  - 543
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.097
DO  - 10.2991/assehr.k.211130.097
ID  - 2021
ER  -