The Implementation of Digital Marketing towards Brand Awareness
- DOI
- 10.2991/icss-19.2019.35How to use a DOI?
- Keywords
- brand awareness; conventional; digital marketing and husbandry
- Abstract
The phenomenon of digital marketing becomes a promising opportunity for the marketers; especially in husbandry sectors. They do not want to lose this opportunity. They used to promote their product through conventional way by selling directly to the prospective buyers. Yet; Ayamjoper.id as the startup company in husbandry sector tries to change its marketing strategy from conventional into modern one by using digital marketing as its promotion media. A modern company takes technology factor as the primary change factor in the changing of landscape marketing. From the elaboration above; this research is aimed at knowing the application of digital marketing in constructing brand awareness of Ayamjoper.id Company. Qualitative method with case study approach are used in this study. Case study is used as an approach focusing on a certain case that is observed and analyzed until it is well accomplished. Technique of data collection used in this research is interview and observation. The result of this research shows that the implementation of digital marketing conducted by Ayamjoper.id Company is using youtube; facebook; and website. The conclusion obtained from the research is that the use of digital marketing is effective and efficient for the company in reaching the consumers and increase brand awareness of the product proposed by the company.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Evi Husniati Sya'idah AU - Tontowi Jauhari AU - Nanin Sugiarti AU - B Dewandaru PY - 2019/11 DA - 2019/11 TI - The Implementation of Digital Marketing towards Brand Awareness BT - Proceedings of the International Conference on Social Science 2019 (ICSS 2019) PB - Atlantis Press SP - 1029 EP - 1033 SN - 2352-5398 UR - https://doi.org/10.2991/icss-19.2019.35 DO - 10.2991/icss-19.2019.35 ID - HusniatiSya'idah2019/11 ER -