Proceedings of the International Conference on Social Science 2019 (ICSS 2019)

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Analysis of Brand Awareness and Perceived Quality on Repurchase Intention of IndonesianInsurance Companies

Authors
Y P Putra, B Heryanto, D Juwarni
Corresponding Author
Y P Putra
Available Online November 2019.
DOI
10.2991/icss-19.2019.28How to use a DOI?
Keywords
brand awareness; insurance company; and perceived quality; repurchase intention
Abstract

Entering the era of the Asean Economic Community and the existence of the Social Security Organizing Body in Indonesia; insurance companies must be prepared to face competition and manipulation. Insurance companies that have more businesses in searching for consumers gradually implement marketing strategies to be able to compete with other similar companies and retain existing customers. This study builds on determining the effect of Brand Awareness & Perceived Quality on Repurchase Intention. This study using a quantitative approach with analysis using SPSS. The study population was users of insurance products; while the number of respondents 110 insurance service product owner who had used these insurance products in East Java; Indonesia. The sampling uses a non-probability sampling method with a purposive sampling technique. The results of this study shows that brand awareness has a negative effect andialso significant (directweffect) on Repurcase Intention. The quality received has a positive and signifiant influence (can influence directly) repurcase intention. Brand Awareness and Preceived Quality are simultaneously accepted in influencing Repurcase Intention.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
978-94-6252-839-0
ISSN
2352-5398
DOI
10.2991/icss-19.2019.28How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Y P Putra
AU  - B Heryanto
AU  - D Juwarni
PY  - 2019/11
DA  - 2019/11
TI  - Analysis of Brand Awareness and Perceived Quality on Repurchase Intention of IndonesianInsurance Companies
BT  - Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
PB  - Atlantis Press
SP  - 1065
EP  - 1070
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-19.2019.28
DO  - 10.2991/icss-19.2019.28
ID  - PPutra2019/11
ER  -