Decision Rules Applying based on Fast-food Restaurant

DOI

10.2991/icss-14.2014.2How to use a DOI?

Keywords

fast-food restaurant, decision rules, choices, decision making

Abstract

The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonald’s, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When facing all kinds of fast-food restaurants, how to choose an appropriate one for oneself becomes a problem. This article is gonging to apply Schiffman’s decision rules based on Fast-food Restaurant, and help guide consumer to choose an appropriate fast-food restaurant for oneself.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - XiaoWen Huang
PY  - 2014/11
DA  - 2014/11
TI  - Decision Rules Applying based on Fast-food Restaurant
BT  - Proceedings of the 2014 International Conference on Social Science
PB  - Atlantis Press
SP  - 14
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.2
DO  - 10.2991/icss-14.2014.2
ID  - Huang2014/11
ER  -