Leadership as a new time marketing strategy
- DOI
- 10.2991/icseal-19.2019.23How to use a DOI?
- Keywords
- Leadership, business strategy, leaders, market position
- Abstract
Business leaders occupy a large market share of a particular product and dominate there, compared to the competitors. To maintain its dominant positions, the leader should strive to expand the market as a whole and its segment, to find new consumers, and so on. A leader can be admired and respected, its policies can be criticized by the public and competitors, but somehow its dominant position in the market cannot be questioned. Our paper considers the leading positions of successful companies in terms of the automotive industry. Successful marketing strategies lead to gaining leading positions in the industry. Leading companies were able to lead consumer communities using marketing tools. Our contribution is an overview of the leadership position of Japanese companies in the automotive industry. We have analyzed the competitive position of the companies as a key element in the formation of leadership for the consumer community and have given recommendations to Russian manufacturers.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Irina Firsova AU - Yulia Grusina AU - Svetlana Azarova PY - 2019/05 DA - 2019/05 TI - Leadership as a new time marketing strategy BT - Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019) PB - Atlantis Press SP - 132 EP - 137 SN - 2352-5398 UR - https://doi.org/10.2991/icseal-19.2019.23 DO - 10.2991/icseal-19.2019.23 ID - Firsova2019/05 ER -