Female leadership in the context of entrepreneurship in Russia

DOI

10.2991/icseal-18.2018.11How to use a DOI?

Keywords

Entrepreneurship, female leadership, gender, business, Russia,

Abstract

It is estimated that the share of females in management of Russian business companies is probably the highest in the world. Even though, in Russia women prevail among middle managers, while their share remains small in the top-tier management and among the large business owners. A number of women, who own small and medium-sized businesses, grows each year. On the basis of several waves of calculating the Women Business Index it has been discovered, that in Russia favoring of business and social environment at a considerably high level is formed in order to contribute to the female entrepreneurship development. The most common female business spheres are retailing, hotel business, travel industry, FMCG, pharmaceutics, beauty and sports industry, advertisement and media. A phenomenon, called “harmonic entrepreneurship” also became recently tangible. An analysis of the Russian female managers’ leadership traits shows, that women do not aim at reaching men in their methods of running the company. Women become successful in business through the creative use of their character and behavior stereotypes, typical for women (a technique of “favors”, “tender conflict technologies”). It is common for the Russian women to be very confident in their capability to act in a situation of conflict and a thread of risk. Russian researchers and entrepreneurs consider the “symbiotic” management models as the most effective ones. Within these models the traits of one leader become more complete and correct with the traits of another leader of the opposite gender. We foresee an increase of the female presence in business with the elimination of economic barriers in a lack of financial opportunities for business establishment, as well as overcoming the lack of self-confidence, changes to some inner orientations of the Russian women.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liudmila Kiseleva
PY  - 2018/10
DA  - 2018/10
TI  - Female leadership in the context of entrepreneurship in Russia
BT  - Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018)
PB  - Atlantis Press
SP  - 69
EP  - 77
SN  - 2352-5398
UR  - https://doi.org/10.2991/icseal-18.2018.11
DO  - 10.2991/icseal-18.2018.11
ID  - Kiseleva2018/10
ER  -