Strategies of Development of Marine Ecotourism in Pagarjaya Village – District of Pesawaran - Lampung - Indonesia

DOI

10.2991/aer.k.210603.008How to use a DOI?

Keywords

Ecotourism, Pagarjaya, Pesawaran

Abstract

This study aims to determine the perceptions of visitors and the village community of Pagarjaya towards its marine ecotourism and to find out the suitable strategy for the sustainable management of marine ecotourism. The research was conducted in the village of Pagarjaya, Punduh Pedada, Pesawaran District, Lampung Province of Indonesia. The data used in this study were obtained through data collection techniques by means of interviews then the data were processed using the Likert scale method and SWOT analysis was performed. The Likert scale was used to explain the perceptions of tourists and coastal communities towards marine ecotourism in the village of Pagarjaya by determining a score for each question. Meanwhile, SWOT analysis was used to identify strengths, weaknesses, opportunities, and threats which can be used to elaborate the potential for marine ecotourism in the village of Pagarjaya. Interviews were conducted with the village community of Pagarjaya, tourists, civil servants of Tourism Office of the Pesawaran District and the head village of Pagarjaya. The results showed that instead of its high potential of marine ecosystem, the development of marine ecotourism in the village of Pagarjaya was still not optimal. Facilities, infrastructure, promotions, road access to marine ecotourism in the village of Pagarjaya were needed, while the right strategy for the development of marine ecotourism in the village of Pagarjaya was to elaborate more in Wayang islands and Teluk Hantu as the main destination of marine ecotourism. In addition to it, promotion or marketing, increasing cooperation with the government, and increasing the empowerment of the village community of Pagarjaya were the most crucial to be done.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Supra Jaya Perdana
AU  - Abdullah Aman Damai
AU  - Endang Linirin Widiastuti
PY  - 2021
DA  - 2021/06/04
TI  - Strategies of Development of Marine Ecotourism in Pagarjaya Village – District of Pesawaran - Lampung - Indonesia
BT  - Proceedings of the International Conference on Sustainable Biomass (ICSB 2019)
PB  - Atlantis Press
SP  - 43
EP  - 47
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.210603.008
DO  - 10.2991/aer.k.210603.008
ID  - Perdana2021
ER  -