Analysis of the Willingness to use Shared Bicycles on Campus Based on the Extended TAM Model ——Taking Henan Polytechnic University as an Example

DOI

10.2991/978-94-6463-610-9_23How to use a DOI?

Keywords

Campus bike sharing; willingness to use; the extended TAM model; structural equation model

Abstract

Sharing bicycles into the university campus provides a new and convenient way for teachers and students to travel. In order to explore the influencing factors of the willingness to use shared bicycles on campus, based on the Technology Acceptance Model (TAM), three factors of perceived characteristics of shared bicycles on campus are introduced: perceived convenience, perceived preference and perceived safety. An extended TAM model is constructed and research hypotheses are proposed. Taking the students in the south campus of Henan Polytechnic University as the research object, the data were collected by questionnaire survey. Finally, using AMOS software to construct a structural equation model of the willingness to use shared bicycles on campus, test the research hypothesis and analyze the results of the model. The research shows that perceived usefulness and perceived safety have no significant impact on the willingness to use shared bicycles. Perceived convenience and perceived preference have a significant impact on the willingness to use shared bicycles. Among them, perceived preference has the greatest impact on the willingness to use. Through this conclusion, relevant improvement suggestions are put forward for the operation and management of shared bicycles on campus, hoping to provide reference for relevant campus shared bicycle operation and management personnel.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mingran Wang
AU  - Zhiwei Tuo
AU  - Chengming Zhu
AU  - Yanfang Jin
AU  - Xuegang Liang
PY  - 2024
DA  - 2024/12/16
TI  - Analysis of the Willingness to use Shared Bicycles on Campus Based on the Extended TAM Model ——Taking Henan Polytechnic University as an Example
BT  - Proceedings of the 2024 International Conference on Rail Transit and Transportation (ICRTT 2024)
PB  - Atlantis Press
SP  - 201
EP  - 210
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-610-9_23
DO  - 10.2991/978-94-6463-610-9_23
ID  - Wang2024
ER  -