Formation of Strategies for the Innovative Development of Industrial Enterprises in a Digital Environment

On the Example of PJSC MMK

DOI

10.2991/aebmr.k.210213.007How to use a DOI?

Keywords

Industry 4.0, Digitalisation, Digital transformation, Innovation strategies, Industrial enterprise

Abstract

The article is devoted to the formation of the strategy for the innovative development of industrial enterprises in the digitalisation conditions. The authors raise the problem of innovative development of enterprises in conditions of the fourth industrial revolution, which defines not only the development prospects of large organizations, but also the global market as a whole. The relevance of research into the innovative development of enterprises lies in the fact that the introduction of innovative processes in commercial activity provides opportunities for winning a leading position among the manufacturers of fundamentally new products, creating a highly knowledge-intensive and new product, which will lead to the fact that the products will be competitive in the world market. The aim of the research is to form the strategy of innovative development of PJSC MMK in conditions of technical re-equipment and digital economy. The results obtained in the research can be applied in the development of recommendations on the impact of digital technologies on structural changes in the management system of innovative companies, which should be aimed at achieving competitive advantages of industrial enterprises in the Russian and foreign markets of goods and services based on the digital design use of innovative development strategies.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tatyana Rakhlis
AU  - Svetlana Koptyakova
PY  - 2021
DA  - 2021/02/15
TI  - Formation of Strategies for the Innovative Development of Industrial Enterprises in a Digital Environment
BT  - Proceedings of the XV International Conference "Russian Regions in the Focus of Changes" (ICRRFC 2020)
PB  - Atlantis Press
SP  - 43
EP  - 48
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210213.007
DO  - 10.2991/aebmr.k.210213.007
ID  - Rakhlis2021
ER  -