Islamic Business Ethics on Customer Retention

DOI

10.2991/icracos-19.2020.12How to use a DOI?

Keywords

Baitul Maal Wat Tamwil, Business Ethic,Customer Retention

Abstract

The aim of this research is to test the effect of islamic business ethics that consist of unity/tauhid, equilibrium, free will, responbility, and truth towards customer retention of BMT UGT Sidogiri Cabang Tanah Merah Bangkalan. This research was conducted with an associative quantitative approach. Number of samples that used in this research is 98 respondents which came from active members 2018-2019 period and used accidental sampling technique. This research used a questionnaire that calculates with a likert scale and analyzed with SPSS 20. The result of this research shows that overall business ethic variable has a positive effect and significant to customer retention. Based on the partial test result business ethic variable has a positive effect and significant to customer retention of BMT UGT Sidogiri Cabang Tanah Merah Bangkalan. As for based on the coefficient of determination test’s result, shows that business ethic variable have a big impact as big as 33,2% on loyalty of customer retention variable. Keywords— Baitul Maal Wat Tamwil, Business Ethic,Customer Retention

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Regina Suhanda
AU  - Arasy Fahrullah
PY  - 2020/01
DA  - 2020/01
TI  - Islamic Business Ethics on Customer Retention
BT  - Proceedings of the International Conference on Research and Academic Community Services (ICRACOS 2019)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/icracos-19.2020.12
DO  - 10.2991/icracos-19.2020.12
ID  - Suhanda2020/01
ER  -