Influence of Health Risk Perception on Purchase Intention of Bottled Beverages

DOI

10.2991/assehr.k.211020.213How to use a DOI?

Keywords

perceived risk, consumer trust, health awareness, purchase intentions, consumer behavior

Abstract

In 2020, China’s soft drinks market exceeded RMB 570 billion, of which over 400 billion came from bottled beverages. In China’s beverage market, 16 to 25-year-olds are the most dominant consumer group. However, with the development of the times and the rise in health awareness, the perceived health risks of younger people may affect the beverage industry. This paper delves into the impact of consumer health risk perception on consumer trust and purchase intention through questionnaires. A total of 144 valid questionnaires were collected. The questionnaire was tested for reliability and validity using SPSS, and the research model was analyzed using AMOS to investigate the mediating role of consumer trust. This paper also demonstrates through component comparison tests that consumer perceptions of health risks are not a fixed objective criterion but can be influenced, which sets the stage for the future development of the beverage industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Jin
PY  - 2021
DA  - 2021/10/21
TI  - Influence of Health Risk Perception on Purchase Intention of Bottled Beverages
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 537
EP  - 544
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.213
DO  - 10.2991/assehr.k.211020.213
ID  - Jin2021
ER  -