US-China Relationship: Recommendations on US Outreach to China Through the Rhetoric of Soft Power

DOI

10.2991/assehr.k.211020.145How to use a DOI?

Keywords

US International image, national brand, Chinese social media, Los Angeles and China, “American Education Dream”, cultural exchange

Abstract

This paper proposes possible ways to improve the US outreach to China, given that the diplomatic relations between the two countries are experiencing an unprecedented downturn. The report contains two major parts. The first part reviews the current state of the relations with an exploration of the US image in China and the rest of the world, discussing its strengths and weaknesses that should later be considered when conducting foreign policies. The second part offers four recommendations to improve the US image in China through the enhancement of its soft power, including improvements on the use of Chinese social media, city diplomacy, and cultural and educational exchange.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shengyi Zhang
PY  - 2021
DA  - 2021/10/21
TI  - US-China Relationship: Recommendations on US Outreach to China Through the Rhetoric of Soft Power
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 148
EP  - 153
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.145
DO  - 10.2991/assehr.k.211020.145
ID  - Zhang2021
ER  -