Analysis of Cultural and Creative Products in the Palace Museum

DOI

10.2991/assehr.k.211020.156How to use a DOI?

Keywords

the Palace Museum, cultural and creative products, business, online shopping

Abstract

In recent years, cultural and creative products from the Palace Museum, located in Beijing, China, have attracted people’s attention. More than 120 million Taobao users follow its shops, and many products, such as stationaries, ornaments, mystery boxes, and cosmetics, are sold out. The elements of the products are taken from the Palace Museum in order to publicize Chinese traditional culture. It is beneficial for other museums to learn about the Palace Museum’s cultural promotion methods so that they can use similar methods to propaganda their unique artifacts and historical facts as well. Considering that many scholars have already done their researches and shared their conclusions, this paper aims to summarize the existing ideas about the reasons behind the business and cultural success of the Palace Museum, and make an analysis of the internet visualization and questionnaire results. The success of the Palace Museum’s cultural and creative products comes from two parts--innate part and strategic part. For one, the Palace Museum benefits from its rich cultural background with many unique elements and enjoys a good reputation for its extraordinary architecture and delicate artifacts; for another thing, the Palace Museum publicizes through TV productions, social media and produces all kinds of cultural and creative products that are of relatively low prices and is suitable for all ages.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ran Zhao
PY  - 2021
DA  - 2021/10/21
TI  - Analysis of Cultural and Creative Products in the Palace Museum
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 217
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.156
DO  - 10.2991/assehr.k.211020.156
ID  - Zhao2021
ER  -