Research on Emotional Marketing and Copywriting of NetEase Cloud Music

DOI

10.2991/assehr.k.211020.280How to use a DOI?

Keywords

NetEase cloud music, Emotional marketing, Copywriting, Strategies

Abstract

Nowadays, NetEase cloud music as a new platform has appeared in our views field for 8 years. On the one hand, NetEase Cloud Music has succeeded in attracting a large audience and users by buying many exclusive rights and shifting its focus to independent musicians and smaller offline music venues. From another perspective, NetEase Cloud Music has achieved great success in publicity and advertising by arousing the resonance of users through emotional marketing of copywriting. This paper will analyse the emotional marketing strategy and existing problems of NetEase Cloud Music and provide solutions to the problem.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yasi Huang
AU  - Yazhao Huang
AU  - Pengcheng Li
PY  - 2021
DA  - 2021/10/21
TI  - Research on Emotional Marketing and Copywriting of NetEase Cloud Music
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 911
EP  - 915
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.280
DO  - 10.2991/assehr.k.211020.280
ID  - Huang2021
ER  -