Analysing the Impact of State Policies on Variety Shows in China
- DOI
- 10.2991/assehr.k.211020.309How to use a DOI?
- Keywords
- TV industry, homogenization, the entertainment industry
- Abstract
Today, variety shows have received widespread attention and have become an essential part of the cultural and entertainment life of the general public. At present, China’s entertainment industry has taken shape, and the successful introduction of foreign programmes has led to the further development of the industry. For example, Zhejiang TV’s Run, Run, Run was introduced from South Korea’s SBS’s RUNNING MAN and Hunan TV’s Dad! Where are you going was introduced from South Korea’s MBC’s Dad! Where are you going. This is not conducive to the long-term development of Chinese TV entertainment programmes. This article focuses on the emergence of homogenization in the Chinese entertainment market in recent years and the policy adjustments made by the relevant authorities to improve it. There is a contradiction between the phenomenon of homogenization and China’s current need for innovation in the entertainment sector, with the root of the conflict being ratings and profitability.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yaorui Mao AU - Yankai Wang AU - Weichen Zhang PY - 2021 DA - 2021/10/21 TI - Analysing the Impact of State Policies on Variety Shows in China BT - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) PB - Atlantis Press SP - 1078 EP - 1083 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211020.309 DO - 10.2991/assehr.k.211020.309 ID - Mao2021 ER -