Research on the Operation Mode of “Wanghong” Store

DOI

10.2991/icpel-18.2018.93How to use a DOI?

Keywords

wanghong economy, operation mode, industrial chain, restriction

Abstract

With the development of Internet technology, “web celebrity” came into being, and has formed a unique economic development trend, namely “web celebrity Economy” which has developed rapidly in recent years. However, limitations like intensified competition, increased competition costs and fragile industrial chains keep cropping up. This paper analyzed the social factors of the network popular store formation and development of these stores, analyzed the operation mode mainly from the form of store operation and marketing strategy, and the limitations of the operation of the network popular store. Based on this, the paper put forward the operation strategies such as making original content, establishing trust with fans, focusing on after-sales service, improving store traffic, and optimizing store conversion, in order to provide reference for the development of online popular stores.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fuchen Leng
AU  - Yanming Zhang
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Operation Mode of “Wanghong” Store
BT  - Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 404
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.93
DO  - 10.2991/icpel-18.2018.93
ID  - Leng2018/10
ER  -