Theoretical Model on Impact of New Media Communication to Female Consumers Behavior —Taking Female APP Communication as Example

DOI

10.2991/icpel-18.2018.58How to use a DOI?

Keywords

new media, female APP communication, consumers perception, consumers behavior

Abstract

New media is bringing great influence to business mode and social structure. The mobile APP that is a kind of new media brings not only convenience to female lives, but also huge economic benefits to many industries. Based on the theories of communication and consumers behavior, using the methods of depth interview and literature research, this paper analyzes the mechanism that female APP communication affects the female consumer behavior; and puts forward hypothesis and constructs a theoretical model by following the analytic logic: consumers perception to female APP communication—female consumers intention—female consumers behavior. It takes the lead to do the research in the unified theoretical model. Systematic researches of interaction effects of these variables are also preceded under the situation of new media. The theoretical model provides a new tool of scientific and explanatory power to illustrate the influence on new media communication to female consumers’ behavior.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daowen Ren
AU  - Xuejun Liu
PY  - 2018/10
DA  - 2018/10
TI  - Theoretical Model on Impact of New Media Communication to Female Consumers Behavior —Taking Female APP Communication as Example
BT  - Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 251
EP  - 255
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.58
DO  - 10.2991/icpel-18.2018.58
ID  - Ren2018/10
ER  -