The McDonaldization of Society: Irrational Rationality

DOI

10.2991/icpcs-19.2019.100How to use a DOI?

Keywords

rationality of being, McDonaldization, efficiency, calculability, controllability

Abstract

The paper explains the McDonaldization as a special type of rationality on the Modern and Postmodern era. According to the literature review, the theoretical basis for understanding the phenomenon of McDonaldization is provided. The study shows how this type of rationality is functioning in the field of higher education. The features of pervasion the McDonaldization elements into the public space of Russia and China are also considered.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Davydova
PY  - 2019/05
DA  - 2019/05
TI  - The McDonaldization of Society: Irrational Rationality
BT  - Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
PB  - Atlantis Press
SP  - 452
EP  - 455
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpcs-19.2019.100
DO  - 10.2991/icpcs-19.2019.100
ID  - Davydova2019/05
ER  -