Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)

The Effectiveness of Celebrity Involvement on Fans Behavior

Authors
Enxi Quan1, , Yao Xiao2, *, , Yiran Xu3, , Keren Zhao4,
1Guangzhou Huamei International School, Guangzhou, 510520, China
2Our Lady of Good Counsel High School, Olney, 20832, USA
3Dulwich International High School, Suzhou, 215021, China
4NINGBO HANVOS KENT SCHOOL, The Barstow School Ningbo Campus, Ningbo, 315202, China

These authors contributed equally

*Corresponding author: yx2865@nyu.edu
Corresponding Author
Yao Xiao
Available Online 28 January 2022.
DOI
10.2991/assehr.k.220110.099How to use a DOI?
Keywords
Celebrity involvement; Idol; Fans’ behavior; Fan culture; Society
Abstract

Fan following is a spontaneous individual behavior, as one-way followers of stars’ industrial chain. It realizes positive feedback on stars’ performance strength and commercial value through continuous consumption behaviors. With the progress of media technology and the development of society, the identity attributes of stars and fans have undergone great changes. In the past, the cultural field of fans’ “enclosure” has been broken. Under this condition, being as the loyal fan, they not only need to spend money for the stars, but also need to spend a lot of time on network data maintenance, so as to help stars maintain high popularity and good image. Therefore, this paper discussed the influence of celebrity participation on fans. The research mainly used literary analysis to support the evidence. This article found that all the people hold a rational attitude, even though the negative impact is still greater than the positive impact. The fan economy is often found to be a factor, but fortunately, the results are clear.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 January 2022
ISBN
978-94-6239-523-7
ISSN
2352-5398
DOI
10.2991/assehr.k.220110.099How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Enxi Quan
AU  - Yao Xiao
AU  - Yiran Xu
AU  - Keren Zhao
PY  - 2022
DA  - 2022/01/28
TI  - The Effectiveness of Celebrity Involvement on Fans Behavior
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 517
EP  - 522
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.099
DO  - 10.2991/assehr.k.220110.099
ID  - Quan2022
ER  -