The Effect of Social Media on Customers’ Behaviors in E-commerce: Live Streaming Shopping as an Example

DOI

10.2991/assehr.k.220110.030How to use a DOI?

Keywords

social media; e-commerce; live-streaming; customers’ behaviors

Abstract

With the development of the Internet, social media has affected every aspect of people’s life, including shopping. Live-streaming shopping is a very popular e-commerce mode at present. It is favored by many buyers, at the meantime, many businesses benefit from it as well. This paper mainly studies what aspects of live broadcast sales affect consumer behavior, and finally finds that the most obvious impact of live broadcast sales on consumer behavior is to broaden customers’ understanding of commodity information. The research results of this paper can provide reference for e-commerce sellers when they develop better marketing plans.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Keran Fu
PY  - 2022
DA  - 2022/01/28
TI  - The Effect of Social Media on Customers’ Behaviors in E-commerce: Live Streaming Shopping as an Example
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 153
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.030
DO  - 10.2991/assehr.k.220110.030
ID  - Fu2022
ER  -