Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)

From the Perspective of Social Media

the LGBT Cultural Communication

Authors
Wanding Li1, *, , Jiahui Lin2, , Jiayu Zhang3,
1Zhengzhou Foreign Language School, Zhengzhou City, Henan Province, 450000, China
2RDFZ Chaoyang Branch School, Chaoyang District, Beijing, 100028, China
3New Channel, Qingdao City, Shandong Province, 266000, China

These authors contributed equally

*Corresponding author: guanghua.ren@gecacdemy.cn
Corresponding Author
Wanding Li
Available Online 28 January 2022.
DOI
10.2991/assehr.k.220110.177How to use a DOI?
Keywords
Social media; LGBT; Word of mouth; Questionnaire; Perceptions
Abstract

The study sets up a research question that whether comments on social media affect their perceptions of Lesbian Gay Bisexual Transgender (LGBT) group. It was a gap and there were no people to investigate this question in the past. Also, the study used Chinese social media, Weibo, to collect the comments of the LGBT group. And then, the study sets up a questionnaire interview to get data from different people. After that, the data was analysed by some charts and SWOT. These charts explored the relationship between ages or gender and word of mouth, which could prove that word of mouth influenced people’s perceptions. The summary, which was reached by charts and SWOT, commented that social media could change people’s attitudes toward LGBT groups and make them accept the LGBT group more. Moreover, this paper also proved the study’s hypothesis that social media made people accept the LGBT group more is precise. What is more, the reason why the study had this research question is just that the appearance of the drama of Tanbi made the LGBT group become flourish. Moreover, the implication of the research was finding people’s perceptions of LGBT and their factors of change.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 January 2022
ISBN
978-94-6239-523-7
ISSN
2352-5398
DOI
10.2991/assehr.k.220110.177How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wanding Li
AU  - Jiahui Lin
AU  - Jiayu Zhang
PY  - 2022
DA  - 2022/01/28
TI  - From the Perspective of Social Media
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 932
EP  - 939
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.177
DO  - 10.2991/assehr.k.220110.177
ID  - Li2022
ER  -