FinTech and Green Finance: The Case of Ant Forest in China

DOI

10.2991/assehr.k.220110.126How to use a DOI?

Keywords

FinTech; Green Finance; Ant Forest; Carbon emission

Abstract

In the process of green economic development in China, commercial banks have been playing a leading role. With the development of FinTech and its extensive use in the financial area, green finance has developed new innovative models such as Ant Forest based on the Internet, big data, and mobile payment system. To examine the use of FinTech in green finance, a qualitative case study research method is adopted using secondary data. Through case analysis and comprehensive analysis of the public welfare practice of green finance represented by Ant Forest, this paper aims to propose the possibility of developing green finance with financial technology through launching innovative popular green financial products. Overall, the research shows that the technological innovation financial product (Ant Forest) based on big data and mobile payment has a great effect on reducing carbon emissions and improving environmental problems, thereby promoting the development of green finance. The study contributes to the “FinTech + Green Finance” model and highlights its effectiveness in the development of green finance during the era of scientific and technological innovation.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jiaheng Zhang
PY  - 2022
DA  - 2022/01/28
TI  - FinTech and Green Finance: The Case of Ant Forest in China
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 657
EP  - 661
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.126
DO  - 10.2991/assehr.k.220110.126
ID  - Zhang2022
ER  -