The Spread of League of Legends
These authors contributed equally
- DOI
- 10.2991/assehr.k.220110.026How to use a DOI?
- Keywords
- Consumer Loyalty; Word of Mouth; League of Legend
- Abstract
League of legends is the most famous online video game around the word. The game is created by Riot Games from USA in 2009. It is a type of Multiplayer Online Battle Arena games, 2 groups and combats with 5 players each group with impressive 3D graphics. In a fast developed society with so many entertainments, the League of Legends is represented as a the most successful one in the e-sport industry. The purpose of this study was to explore how did advertising promote the spreading of games from the game to the players. In order to find out the answer, this paper first reviewed the theory of consumer loyalty, customer satisfaction as well as the word of mouth. According to the theory of the subject mentioned above, it is suitable for League of Legend. Thus, this paper makes the hypothesis that League of Legend uses customer and peripheral products to promote the spread of their products and makes a discussion based on the analysed result.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yile Liu AU - Yitao Ma AU - Tianhui Wang PY - 2022 DA - 2022/01/28 TI - The Spread of League of Legends BT - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021) PB - Atlantis Press SP - 133 EP - 137 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220110.026 DO - 10.2991/assehr.k.220110.026 ID - Liu2022 ER -