Strategic Communication and Performance Management For Research and Development: A Review of Literature Proposed Research Agenda

Keywords

Strategic Communication, Performance Measurement System, Performance Management System, Research and Development

Abstract

The purpose of this paper is to conduct a review on the normative and empirical literature and on the role of strategic communication in conducting, implementing and institutionalising the performance management system for R&D activities. The nature of manager’s role in communicating the key performance indicators (KPIs) for evaluating and measuring R&D performance and the need of appropriate strategic communication that could help to measure and manage R&D performance are all discussed in this paper. It analyses some gaps and identifies some research issues that are useful for future research

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuliani Rachma Putri
AU  - A.K. Siti Nabiha
AU  - Zubir Azhar
PY  - 2017/11
DA  - 2017/11
TI  - Strategic Communication and Performance Management For Research and Development: A Review of Literature Proposed Research Agenda
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 345
EP  - 351
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902417
ID  - Putri2017/11
ER  -