Effect of Jambore Betawi Culture To Change Attitude Of Jambore Youth Regional Participants (JPD) Province DKI Jakarta In 2017
- Keywords
- Jamboree Youth Area, Cultural Campaign, Attitude Change
- Abstract
The Jamboree Pemuda Daerah (JPD) of DKI Jakarta 2017 is one of the concerns of the Government, especially in the Office of Youth and Sports of DKI Jakarta Province to preserve Betawi culture, JPD DKI Jakarta is also used as a Betawi cultural campaign to the young generation. In 2017 as many 424 participants follow the activities of JPD DKI Jakarta 2017 who trained proficiency in berlenong, singing Betawi songs up to the original Betawi dance, one of the red lip dance and yellow siri dance. So that in implementing influence attitude change component (attitude change) according to Alo Liliweri (2011: 166) there are three aspects; cognitive (knowledge, awareness, trust), affective (konatif, sympathy, appreciation, support), and konatif (commitment to action), through this cultural campaign is expected to change attitudes formed attitude and awareness and positive perceptions of Betawi cultural art. The results of descriptive data obtained by the score of sub-variables Identification of 69.7%, Legitimacy of 77.2%, Participation of 80.7%, Penetration 61.1%, Contribution of 76%. Cognitive by 69.6%, Affective by 68.2%, and Konatif by 52.7%. Based on the regression test it was found that the Betawi culture Jamboree activity influenced the attitude change of 0.730. Based on the hypothesis test (t-test), the Betawi cultural Jamboree activity significantly influenced attitude change, and based on the coefficient of determination, it was found that the Betawi culture Jamboree activity influenced the attitude change by 43.3%.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Delmia Wahyudin AU - Roro Retno Wulan PY - 2017/11 DA - 2017/11 TI - Effect of Jambore Betawi Culture To Change Attitude Of Jambore Youth Regional Participants (JPD) Province DKI Jakarta In 2017 BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 137 EP - 141 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902382 ID - Wahyudin2017/11 ER -