Implementation of Campaign Strategy For National Non Cash Movement From Bank of Indonesia
- Keywords
- Implementation, Public Relations Strategy, National Noncash Movement
- Abstract
Gerakan Nasional Non Tunai (GNNT) Program from Bank Indonesia has been running since the year 2014, but still many people yet understand how the mechanism the use of electronic-based payments transactions. In fact, Bank Indonesia is already working to encourage use of noncash transactions by the community in realizing Less Cash Society (LCS). Therefore, this study aims to describe the implementation strategy of the socialization of GNNT Bank Indonesia. The theory used in this research is the management of public relations with the concept of planning for program implementation. The variable in this study was the implementation of the strategy. There are seven dimensions, namely credibility, context, content, clarity, continuity and consistency, channels, and capabilities of audience. This research approach is quantitative with the types of descriptive research. Research carried out in Perbanas Institute in March – April 2017. The sample amounted to 49 people. The research results showed that Bank Indonesia conveyed information about the GNNT has not conveyed clearly and less detailed, so there are still plenty of audiences who have yet to understand the mechanism of the use of electronic-based payments transactions GNNT. However, the respondents acknowledge the competence of the source of information.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dini Safitri AU - Martomu Buttu Nainggolan PY - 2017/11 DA - 2017/11 TI - Implementation of Campaign Strategy For National Non Cash Movement From Bank of Indonesia BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 13 EP - 17 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902361 ID - Safitri2017/11 ER -