Determinant Factors of SMEs in Adopting E-Commerce in Indonesia

DOI

10.2991/icot-19.2019.7How to use a DOI?

Keywords

SME, e-commerce, policy response

Abstract

The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to USD 115 billion (McKinsey Study). Meanwhile, the adoption of e-commerce by SMEs in Indonesia still limited. Based on survey of Indonesian E-Commerce Association (IdEA), less than 16 percent of SMEs utilize the marketplace to sale their products. This analysis aims to identify factors that influence SMEs in marketing their products through e-commerce. This study conducted based on case study of SMEs in Yogyakarta by using the Importance Performance Analysis (IPA). IPA conducted by considering internal and external factors that influenced SMEs. It was concluded that the main factors inhibiting SMEs are the lack of knowledge about the marketplace and the ability to look over the market opportunities in digital media. It is recommended to provide business incubator model that is integrated with a training system, mentorship, and access to financing and marketing.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Rahayu Ningsih
AU  - Sahara
AU  - R.R Febrinda
AU  - Selfi Menanti
AU  - Andhi
PY  - 2019/09
DA  - 2019/09
TI  - Determinant Factors of SMEs in Adopting E-Commerce in Indonesia
BT  - Proceedings of the International Conference on Trade 2019 (ICOT 2019)
PB  - Atlantis Press
SP  - 29
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/icot-19.2019.7
DO  - 10.2991/icot-19.2019.7
ID  - Ningsih2019/09
ER  -