Factors Affecting E-Commerce Adoption and Their Impact on SMEs' Performance: A Case Study of Jabodetabek Region

DOI

10.2991/icot-19.2019.5How to use a DOI?

Keywords

organizational support, technology competence, external environment, e-commerce, performance improvement, SMEs

Abstract

The development of information technology (IT) has disrupted the world business. E-commerce significantly increases effectiveness and efficiency in trade. This research analyzed organizational support, technology competence, and external environment as factors affecting e-commerce adoption by the Small Medium Enterprises. This study was conducted with the aim of identifying the impact of factors that influence e-commerce adoption on the performance of Small and Medium Enterprises in the Jabodetabek region. Quantitative approach with multiple regression analysis was applied as a tool to determine the impact of internal and external factors regarding e-commerce adoption to the SMEs performance. The results showed that the variables of organizational support, technology competence, and external environment, simultaneously affect the performance improvement on e-Commerce adoption by SMEs in Jabodetabek region.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ratnaningsih Hidayati
AU  - Ririh Kusuma Permatasari
AU  - Ashry Noviana Fajry
PY  - 2019/09
DA  - 2019/09
TI  - Factors Affecting E-Commerce Adoption and Their Impact on SMEs' Performance: A Case Study of Jabodetabek Region
BT  - Proceedings of the International Conference on Trade 2019 (ICOT 2019)
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/icot-19.2019.5
DO  - 10.2991/icot-19.2019.5
ID  - Hidayati2019/09
ER  -