Creative Economy Development with Technosociopreneur: Case Study: Halal Travel

DOI

10.2991/icot-19.2019.1How to use a DOI?

Keywords

Technosociopreneur, Creative Economy, Halal Travel, Technology, HR and Tourism Promotion

Abstract

The purpose of this study is to formulate a development strategy to become a technosociopreneur for the Halal Travel Agency in order to increase tourism rates in Indonesia. The research was done using qualitative method with secondary data obtained from literature studies. The data is then analysed using qualitative descriptive techniques through three stages of analysis, namely data reduction, data presentation, and conclusion drawing. The results of the study show that in order to become a technosociopreneur, Halal Travel Agency must develop expertise and application in technology and improve its social orientation based on the role of the human resources, as well as integrate all parties involved in forming a halal tourism system. The technology that must be mastered and applied primarily is technology to help customers to access information easier, make choices on tourist destinations and packages, and make reservations. The social orientation that must be improved is mainly in terms of efforts to promote domestic halal tourist destinations which subsequently increases the socio-economic impact of the wider community. In addition, through field data collection and testing of the determinants of technosociopreneur in influencing the socio-economic conditions of the Indonesian people it is known that partially the technology, HR and tourism promotion variables significantly influence the socio-economic community, and it appears that tourism promotion variables have a dominant influence on social economy compared to other independent variables.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Amaliyah
PY  - 2019/09
DA  - 2019/09
TI  - Creative Economy Development with Technosociopreneur: Case Study: Halal Travel
BT  - Proceedings of the International Conference on Trade 2019 (ICOT 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/icot-19.2019.1
DO  - 10.2991/icot-19.2019.1
ID  - 2019/09
ER  -