The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia
- DOI
- 10.2991/icosop-16.2017.57How to use a DOI?
- Keywords
- Service Quality, Destination Image, Perceived Value, Revisit Intention, Tourism Indonesia
- Abstract
Tourists' perceptions of service quality, destination image, perceived value, and revisit intention are vital successful destination marketing. This study aims to investigate the impact the interactivity of service quality, destination image, and perceived value toward revisit intention to umbul ponggok, Klaten. The conceptual model was developed on the basis of existing theoretical and empirical research in the fields of marketing and tourism. Questionnaire given tourists visit to umbul ponggok and using sampling through the non probability approach using convenience sampling. A total of 183 questionnaires were returned and the data were analysed using structural equation model (SEM). The findings illustrate that service quality positive and significant impact on perceived value and revisit intention. Destination image was found to have a positive and significant impact on perceived value and revisit intention. Implications and future research issues were discussed.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rangga Restu Prayogo AU - Ms Darwati AU - Ananda Mellyssa Quratul Ain PY - 2016/11 DA - 2016/11 TI - The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia BT - Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016) PB - Atlantis Press SP - 418 EP - 426 SN - 2352-5398 UR - https://doi.org/10.2991/icosop-16.2017.57 DO - 10.2991/icosop-16.2017.57 ID - RestuPrayogo2016/11 ER -