Farmers’ Motivation on Water Apple Business in Wonosalam District, Demak Regency

DOI

10.2991/aer.k.210204.042How to use a DOI?

Keywords

existence, growth, water apple, farmer motivation, relatedness

Abstract

Low water apple productivity and less competitive prices are the problems faced by water apple farmers in Wonosalam District. However, with such a situation the farmers continue to cultivate water apple. In carrying out water apple farming, farmers have an effort and motivation. This research aims to describe the motivation of farmers in water apple farming and the factors related to the motivation of farmers in water apple farming. The method used is descriptive method. The research location was selected by purposive sampling and was carried out in Wonosalam District. The technique of determining respondents used the proportional random sampling method, taking 72 respondents of water apple farmers. Primary data were collected through observation and interviews with the help of a questionnaire. Meanwhile, the secondary data were obtained from the relevant authorities regarding the condition of the research area. The data analysis technique used is descriptive analysis and Spearman Rank Correlation. The results of the analysis show that the main motivation of farmers in carrying out water apple farming is to fulfill their basic needs, namely the fulfillment of physiological needs such as food, drink, clothing and shelter. The Spearman Rank correlation results show that internal factors (age, formal education, farming experience, land area, production, and income) have a significant relationship with existence needs, related needs, growth needs and motivation levels. Moreover, on the external factors, only the suitability of local culture has a significant relationship with the need for existence, related needs, and the level of motivation of farmers in water apple farming.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nur Rahmawati
AU  - Febi Yogaswara
AU  - Triyono
PY  - 2021
DA  - 2021/02/10
TI  - Farmers’ Motivation on Water Apple Business in Wonosalam District, Demak Regency
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020–Technology, Engineering and Agriculture (ICoSITEA 2020)
PB  - Atlantis Press
SP  - 228
EP  - 235
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.210204.042
DO  - 10.2991/aer.k.210204.042
ID  - Rahmawati2021
ER  -