Challenges in the Digital Economy Era of Muslim MSMEs Organic Products in Malang City

DOI

10.2991/icosihess-19.2019.76How to use a DOI?

Keywords

muslim MSMEs, organic products, ProLM, digital economy.

Abstract

Muslim MSMEs that produce food made from organic crops in Malang City engage both creativity and innovations. At present, product innovation is unfortunately insufficient, due to facing obstacles in developing their products. This paper depicts a result on the implementation of the triple helix creative economic model on MSMEs based on Islam spiritual value and principle. This study utilizes mixed methods by engaging Prophetic Leadership and Management Wisdom (ProLM) training. The training was intended for strengthening the spirituality of Muslim MSMEs in organic products, involving several principle of: Shiddiq, Amanah, Fathonah and Tabligh. Meanwhile, the analysis tool employs the Hotteling T2 Test. The results demonstrate the difference between those participating in the training and those not participating in the training. Thus, ProLM can strengthen the spiritual value for Muslim MSMEs of Organic Products in Malang City. These MSMEs are persistent in product innovation, despite experiencing obstacles in developing products due to limited network. Therefore, the idea of developing network is vital to carry out marketing innovations to meet the challenge in digital economy era.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sri Muljaningsih
PY  - 2019/10
DA  - 2019/10
TI  - Challenges in the Digital Economy Era of Muslim MSMEs Organic Products in Malang City
BT  - Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019)
PB  - Atlantis Press
SP  - 444
EP  - 447
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosihess-19.2019.76
DO  - 10.2991/icosihess-19.2019.76
ID  - Muljaningsih2019/10
ER  -