Persuasive Function in Food and Beverage Service: A Sociolinguistics Approach

DOI

10.2991/icosihess-19.2019.4How to use a DOI?

Keywords

English for Tourism and Hospitality, Persuasive Function, Language Functions, Food and Beverage Service

Abstract

Language is an arbitrary symbol of sound system, which is used for social interaction, consists of form, meaning, and expression. The study of language (Linguistics) focuses on both aspects of micro and macro linguistics. This present study belonged to the later, i.e. Sociolinguistics, as it discussed about the use of language in society. Specifically, this study was aimed to identify the use of persuasive functions in the context of Food and Beverage Service. The persuasive function is used for persuading and affecting the hearer (i.e. the customers) to try or buy the products offered. Focusing on the study of English for Tourism and Hospitality (ETH), this paper applied the phenomenology qualitative methods. The data were collected through observation, and analyzed using text analysis. The result of the analysis showed that persuasive functions were represented through micro functions, i.e. ‘recommending’, ‘offering’, ‘promising’, ‘suggesting’, and ‘persuading’.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Denok Lestari
PY  - 2019/10
DA  - 2019/10
TI  - Persuasive Function in Food and Beverage Service: A Sociolinguistics Approach
BT  - Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019)
PB  - Atlantis Press
SP  - 22
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosihess-19.2019.4
DO  - 10.2991/icosihess-19.2019.4
ID  - Lestari2019/10
ER  -