Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty

DOI

10.2991/aer.k.210121.024How to use a DOI?

Keywords

Marketing Sharia, Financing, Religiosity, Customer Loyalty

Abstract

This research aims to analyze the effect of sharia marketing, customer satisfaction, cooperative image, religiosity, service quality, and financing cost on customer loyalty. The sample of this study is Sharia Cooperatives in Sleman District. This study sample comprises of 44 respondents. The results shows that customer satisfaction and financing costs affected customer loyalty, while cooperative image, religiosity, service quality, and sharia marketing did not affect customer loyalty.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Evi Rahmawati
AU  - Aleti N. Pratiwi
PY  - 2021
DA  - 2021/01/21
TI  - Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 178
EP  - 182
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.024
DO  - 10.2991/aer.k.210121.024
ID  - Rahmawati2021
ER  -