Human Resources Management Strategy in Umrah Services

DOI

10.2991/aer.k.210121.028How to use a DOI?

Keywords

Strategy, Management, Human Resources, Services, Umrah

Abstract

The management of human resources has been debated in various services, especially in the Umrah service. However, the strategy in quality Umrah services is the focus of this study. The purpose of this study was to analyze human resource management strategies in Umrah services in Hira Travel. This study uses a qualitative method with a case study approach. Informants in the study consisted of foundation owners, managers, staff, and Umrah pilgrims. Data generated by means of interviews based on semi-structured instruments. Data were analyzed based on cases and theme suitability. The results showed that the quality human resource management strategy was determined by four stages, namely (1) system selection, needs analysis, job analysis, progress and bonuses as elements of career development; (2) the planning and implementation of Umrah is divided into two strategic plans, namely the short term and the long term; (3) standard operating procedures are performed to maintain service quality; and (4) prioritizing excellent service to the congregation. The recommendation in this study is a quality Umrah service strategy that considers the benefits and improving the quality of Umrah services.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Abdul Azis
AU  - Hamidah
AU  - Muktadi
PY  - 2021
DA  - 2021/01/21
TI  - Human Resources Management Strategy in Umrah Services
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 209
EP  - 214
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.028
DO  - 10.2991/aer.k.210121.028
ID  - Azis2021
ER  -