Pioneering Establishment of Teaching Factory Poultry Slaughterhouse at Politeknik Negeri Jember Based on SWOT Analysis

A Case Study on Its Relevance to Skill Competences

DOI

10.2991/assehr.k.220207.036How to use a DOI?

Keywords

Teaching Factory; Poultry Slaughterhouse; SWOT Analysis

Abstract

The purpose of this research is to create a competitive strategy by conducting a SWOT analysis on the pioneering establishment of the Teaching Factory (Tefa) of the of the Jember State Polytechnic (Polije). The research was carried out in several locations which included activities in the field to obtain primary data. The research locations include traditional and modern markets in Jember, Poultry Slaughterhouse, chicken collectors, hotels, restaurants, catering, and chicken meat sellers around the city of Jember. Tools used to retrieve and process primary data include stationery, smartphones, and laptops. The material used for data collection is questionnaire paper. To obtain data that is accurate and reliable, and relevant to the problem under study, data collection is carried out by several methods, namely interviews, observations, questionnaires, and literature studies. SWOT analysis in this study was conducted by determining the combination of internal and external factors. SWOT analysis compares internal factors, namely strengths and weaknesses with external factors, namely opportunities and threats to formulate a competitive strategy for Polije poultry slaughterhouse. The results showed that the position of the Polije poultry slaughterhouse pilot was at coordinates 3.09 and 2.97. These coordinates are located in quadrant I, which means that it supports an aggressive strategy. The conclusion of the research is that the position of poultry slaughterhouse Polije is very strong and supports the strategy to improve and develop the resulting product.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Hariadi Subagja
AU  - Satria Budi Kusuma
AU  - Shokhirul Imam
PY  - 2022
DA  - 2022/02/17
TI  - Pioneering Establishment of Teaching Factory Poultry Slaughterhouse at Politeknik Negeri Jember Based on SWOT Analysis
BT  - Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021)
PB  - Atlantis Press
SP  - 218
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220207.036
DO  - 10.2991/assehr.k.220207.036
ID  - Subagja2022
ER  -