A Case Study of Communication Pattern at Traditional Food Corners in Central Java

DOI

10.2991/assehr.k.210101.018How to use a DOI?

Keywords

communication pattern, social change, covid19

Abstract

This study aims to look at communication patterns in social change during the Covid-19 pandemic in Salatiga. Salatiga has received an award from the Ministry of Domestic Affairs as the most innovative new normal city facing the Covid-19 which is interesting to be investigated. The theoretical framework employed in this research are Social Change and Interpersonal Communication Theories. This research employs a qualitative research approach with an exploratory case study method. The participants were traders in Angkringan; Food Corners designed traditionally. The results of this study show that the interpersonal communication of Angkringan traders becomes the capital skill which is very useful in pandemic situations. Trust had been found among sellers and buyers because of interpersonal communication skills. Based on this study, interpersonal communication became marketing strategy in the pandemic. These findings were enhanced by the pandemic interpersonal communication model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Richard Gordon Mayopu
PY  - 2021
DA  - 2021/01/02
TI  - A Case Study of Communication Pattern at Traditional Food Corners in Central Java
BT  - Proceedings of the First International Conference on Social Science, Humanity, and Public Health (ICOSHIP 2020)
PB  - Atlantis Press
SP  - 79
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210101.018
DO  - 10.2991/assehr.k.210101.018
ID  - Mayopu2021
ER  -