Marketing Development in Galunggung Coffee Using E-Commerce System

DOI

10.2991/ahsr.k.200723.118How to use a DOI?

Keywords

Marketing, Galunggung Coffee, E-Commerce System

Abstract

The traditional door to door marketing process has become a problem in the distribution of galunggung coffee. Then there needs to be a breakthrough by local stakeholders or entrepreneurs who work closely with farmers in the right marketing system in the distribution of Galunggung coffee. The specific purpose of this research is to expand the marketing of the Galunggung coffee business by developing an online system in the form of E-commerce. The stages of this research include a needs analysis that is preparing all needs related to the research to be conducted. The next stage is the design which includes the design of conventional marketing systems and the design of e-commerce marketing systems.Based on the results of marketing the product on social media, 1,121 people saw parental product advertisements, and 98% of accounts that did not follow a coffee parental account. So, marketing coffee products includes an unknown account that has an interest in coffee.there is the result of the age range that sees product advertisements on social media. Ages 24-34 have more interest in coffee after age 18-24 who have an interest in coffee and aged 35-44 have little interest in coffee. So to do better marketing in the age range 24-34.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dona Setia Umbara
AU  - Missi Hikmatyar
PY  - 2020
DA  - 2020/07/24
TI  - Marketing Development in Galunggung Coffee Using E-Commerce System
BT  - Proceedings of the 1st International Conference on Science, Health, Economics, Education and Technology (ICoSHEET 2019)
PB  - Atlantis Press
SP  - 473
EP  - 478
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.200723.118
DO  - 10.2991/ahsr.k.200723.118
ID  - Umbara2020
ER  -