Diffusion of Tourism Innovation in “Air Jangkang Reclamation Village Bangka Regency

DOI

10.2991/978-94-6463-086-2_127How to use a DOI?

Keywords

Innovation Diffusion; Reclamation Village; Tourism

ABSTRACT

Air Jangkang Village Reclamation is one model of environmental management of ex-mining land. Managed by PT. TimahTbk is used as a productive, educative, tourism-oriented and sustainable land. This innovation has succeeded in bringing the Bangka Regency Government to Achieve the TOP Award for the KIPP 2021 Praised Public Service Innovation based on pentahelix in the environmental field. The purpose of this study was to determine the diffusion of tourism innovations in the Air Jangkang Reclamation Village, Bangka Regency. The research method uses qualitative data collection materials from observations, interviews and documentation. The results showed that the diffusion of innovations carried out by PT Timah, Tbk consisted of four elements, namely the innovation element of ex-mining land which was converted into tourism with educational value about animal conservation, horticultural plants, endemic plants of Bangka, and wildlife as an alternative to environmental-based tourism. Elements of communication channels used include electronic mass media such as television, print mass media, and social media such as Twitter, YouTube, websites, Instagram and Facebook. The period of time used in introducing the Reclamation Village since its establishment in 2015 until now has been accepted by the community. Elements of the social system consist of PT TimahTbk which is managed by the Reclamation and Post-Mining Division, Bangka Regency Government, ALOBI and the mass media. Based on the results of the study, according to the researcher, it is necessary to involve the community in elements of the social system.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ferdiana
PY  - 2022
DA  - 2022/12/28
TI  - Diffusion of Tourism Innovation in “Air Jangkang Reclamation Village Bangka Regency
BT  - Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022)
PB  - Atlantis Press
SP  - 956
EP  - 966
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-086-2_127
DO  - 10.2991/978-94-6463-086-2_127
ID  - 2022
ER  -