Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022)

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How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!

Authors
Ana Pinto Borges1, *, Elvira Vieira2, Catarina Nadais3
1ISAG-European Business School, Research Center in Business Sciences and Tourism (CICET) and Centro de Investigação em Organizações, Mercados e Gestão Industrial (COMEGI), Porto, Portugal
2ISAG-European Business School and Research Center in Business Sciences and Tourism (CICET), Porto, Portugal, Polytechnic Institute of Viana do Castelo (IPVC) and Applied Management Research Unit (UNIAG), Porto, Portugal
3ISAG-European Business School and Research Center in Business Sciences and Tourism (CICET), Porto, Portugal and Centro de Estudos de Geografia e Ordenamento do Território (CEGOT), Coimbra, Portugal
*Corresponding author. Email: anaborges@isag.pt
Corresponding Author
Ana Pinto Borges
Available Online 28 December 2022.
DOI
10.2991/978-94-6463-086-2_114How to use a DOI?
Keywords
Sustainable Development; Cultural Events; Tourism; Environment Protection
ABSTRACT

Environmental and sustainability issues permeate the most diverse areas, including the entire events industry. This study aims to analyse visitors’ perceptions regarding the event's contribution to the promotion of environmental practices, namely sustainable development and environmental protection. This study also assesses the determinants that influence visitors’ intention to return to the event “Serralves em Festa!”. A questionnaire was applied and a crop of 1141 answers were collected at the biggest event of contemporary culture in Portugal that takes place in the city of Porto. The visitor profiles that presented the highest level of agreement regarding the event's contribution to sustainable development and to environmental protection and enhancement, with statistical significance were female gender, visitors with higher education level (bachelor, master or PhD) and non-national visitors. Furthermore, it was noted that the intention to return to this the event is influenced by the socio-demographic characteristics and by the visitor’s perception of the event’s contribution to sustainable and environmental practices. Regarding the communication and promotion of the event, the evidence that it is a sustainable event needs to be widespread to attract new audiences and maintain their loyalty levels. Environmental protection and sustainable development actions in events are topics that need to be explored in the literature. This study intends to contribute to this thread.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022)
Series
Advances in Biological Sciences Research
Publication Date
28 December 2022
ISBN
978-94-6463-086-2
ISSN
2468-5747
DOI
10.2991/978-94-6463-086-2_114How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ana Pinto Borges
AU  - Elvira Vieira
AU  - Catarina Nadais
PY  - 2022
DA  - 2022/12/28
TI  - How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!
BT  - Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022)
PB  - Atlantis Press
SP  - 858
EP  - 867
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-086-2_114
DO  - 10.2991/978-94-6463-086-2_114
ID  - Borges2022
ER  -