Proceedings of The 8th International Conference on Social and Political Sciences (ICoSaPS 2024)

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Symbolic Valuation of Traditional Medical Services: The intersubjective construction of Indonesian Traditional Medicine

Authors
Andina Oktariani1, 2, *, Radhiatmoko1, One Herwantoko1, Alhamudin Maju Hamonangan Sitorus1, Ahmad Fauzi1, Darwan1
1Department of Sociology, Faculty of Social and Political Sciences, Universitas Indonesia, Depok, Indonesia
2School of Business, IPB University, Bogor, Indonesia
*Corresponding author. Email: andina.oktariani@apps.ipb.ac.id
Corresponding Author
Andina Oktariani
Available Online 4 March 2025.
DOI
10.2991/978-2-38476-368-9_22How to use a DOI?
Keywords
symbolic value; valuation; intersubjective; Indonesia traditional medicine; economic sociology
Abstract

This economic sociology research analyzes the construction of the market value of Indonesia Traditional Medicine (ITM). The paradigm discourse of knowledge of traditional medicine practice with western medicine is still happening. Despite this, traditional medicine remains popular in the community health care system. Intersubjective assessment is used to analyze the meaning of the value of Indonesia Traditional Medicine (ITM). This research is based on digital research with a digital-grounded research approach. Digital data mining is done through data scraping techniques, while data processing analysis uses qualitative methods with Atlas.ti 24. This study found the dominance of symbolic values in assessing ITM intersubjectivity. Sentiment analysis and connectivity between narratives are part of shaping intersubjectivity assessment in the interaction process between actors in the field. Finally, the theoretical contribution of this study is to enrich the concept of intersubjectivity assessment construction in the market from the meaning model introduced by Beckert (2019). Empirically, this study provides an overview of the size of the ITM market. In addition, this research is part of efforts to advance ITM.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of The 8th International Conference on Social and Political Sciences (ICoSaPS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2025
ISBN
978-2-38476-368-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-368-9_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andina Oktariani
AU  - Radhiatmoko
AU  - One Herwantoko
AU  - Alhamudin Maju Hamonangan Sitorus
AU  - Ahmad Fauzi
AU  - Darwan
PY  - 2025
DA  - 2025/03/04
TI  - Symbolic Valuation of Traditional Medical Services: The intersubjective construction of Indonesian Traditional Medicine
BT  - Proceedings of The 8th International Conference on Social and Political Sciences (ICoSaPS 2024)
PB  - Atlantis Press
SP  - 228
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-368-9_22
DO  - 10.2991/978-2-38476-368-9_22
ID  - Oktariani2025
ER  -