Grey Communication: CSR Communication of Oil Company Based on Sustainable Development Goals
- DOI
- 10.2991/978-2-494069-77-0_20How to use a DOI?
- Keywords
- CSR Communication; Oil Companies; SDGs
- Abstract
Oil companies distributed Corporate Social Responsibility (CSR) programs to avoid social inequality. The problem was that the implementation of CSR programs was not running smoothly. One of the problems was the lack of precise communication of CSR programs. The research aimed to understand, analyze, and discover two-way CSR communication patterns between companies and the surrounding community. The research used the communication model theory of Ralph Tench et al., with a focus on three elements of communication, including subject, content, and form/method of communication, plus sustainable development variables (SDGs), such as social, economic, environmental, and legal/governance pillars. The research used a qualitative method with Husserl’s transcendental phenomenological approach, consisting of four stages: epoche, phenomenological reduction, imagination variation, synthetic meaning, and essence. The results showed that the pattern of CSR communication built by the oil company tended to be elitist and formal. Two-way CSR communication with a cultural approach was still minimal. Thus, the message of CSR communication had not been fully developed in the community. An appropriate, two-way, SDG-based communication pattern was needed so that CSR communication was able to run well.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ahmad Taufiq AU - Pawito AU - Andre N. Rahmanto AU - Drajat Tri Kartono PY - 2022 DA - 2022/12/30 TI - Grey Communication: CSR Communication of Oil Company Based on Sustainable Development Goals BT - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) PB - Atlantis Press SP - 138 EP - 148 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-77-0_20 DO - 10.2991/978-2-494069-77-0_20 ID - Taufiq2022 ER -