The Analysis of Meme Virality Factors in Twitter of Scholar Protest on September 2019

DOI

10.2991/assehr.k.201219.003How to use a DOI?

Keywords

Demonstration, meme, six Ps, twitter, viral

Abstract

This research is performed to find out how the depiction of viral factors in memes on Twitter during the student demonstration on September 2019. The enthusiasm of Twitter users during the demonstrations period is used as the basis of this research to choose the viral memes as the object. This research uses a descriptive methodology and describes various viral factors influencing memes on Twitter during the student demonstration on September 2019. This research uses the “Six Ps” theory suggested by Shifman (2014). The memes going viral on Twitter during the demonstration period were chosen as the object of research. The result of research shows the memes going viral are the ones generating the emotion of Twitter users. The memes uploaded during demonstration in turn could easily attract the attention of Twitter users. The uploader, which is an account with a large number of followers, would speed up the memes distribution process. The Memes with simple packaging can be quickly redistributed by Twitter users.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Eldo Novan Pratama
PY  - 2020
DA  - 2020/12/21
TI  - The Analysis of Meme Virality Factors in Twitter of Scholar Protest on September 2019
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 18
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.003
DO  - 10.2991/assehr.k.201219.003
ID  - Pratama2020
ER  -