Study of Public Service Communication Activities in Response to the Psychological Crisis on COVID-19 Pandemic at GPIB Ekklesia BUNR

DOI

10.2991/assehr.k.201219.014How to use a DOI?

Keywords

Coronavirus, Media, Public communication, Religion

Abstract

The public communication in the middle of the COVID-19 pandemic is currently the responsibility of each organization. Belief problems regarding the coverage of pandemic issues in the media to how to deal with pandemic situations need to be communicated periodically by the Organization to prevent irregularities in the behavior of members of the organization. The concept of public service communication conveyed and represented by religious leaders, as a form of anticipation of the psychic crisis to receive the congregation, can live alongside this situation. This research uses the type of case study research with a qualitative approach and an expreslanatical case study approach. In principle, the status of Knowledge and Thrones successfully establishes public opinion. The Opinion leader takes over the role of continuous communication related to their responsibilities but also as a form of audience confidence in him following the theory of the Two-step Flow Model assumed by Katz and Lazarfief before. The Two-Step Flow theory is more of a mass media that is considered effective in presenting communicators as the leader of public communication regarding hot topics in the media. Pandemic COVID-19 is an interesting case to be discussed because it relates to the media conditions, the audience (community), and the opinion leader. There are three findings found in this study: (1) The media message received by the audience; (2) Alacrity and feedback in delivering the situation to the congregation, through the opinion leader; and (3) the audience situation before, during and after obtaining the opinion leader’s direction. The three are interconnected and can be adopted by other organizations.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Samantha Luhukay
PY  - 2020
DA  - 2020/12/21
TI  - Study of Public Service Communication Activities in Response to the Psychological Crisis on COVID-19 Pandemic at GPIB Ekklesia BUNR
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 89
EP  - 94
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.014
DO  - 10.2991/assehr.k.201219.014
ID  - Luhukay2020
ER  -