Examining Sleeper Effect Resulted from Text and Photograph: A New Perspective on Exemplification Theory

DOI

10.2991/978-2-38476-016-9_14How to use a DOI?

Keywords

exemplification; photograph exemplar; text exemplar; sleeper effect; persuasion

Abstract

The presentation of specific cases serving as an illustration for more significant phenomena has a long history in journalism. Although most publications report some form of exemplification effect, it is unknown whether the sleeper effect caused by exemplification will prevail and drive risk perception and behaviour intention in one risky situation. Additionally, the specific research has not been applied and tested into the Indonesian population. This research focuses on the sleeper effect created using exemplification theory to investigate its effects on downstream risk perceptions and behaviour intention. The exemplars which posit high-risk text and photograph representation from the partial case of COVID-19 phenomena in two sub-district areas in South Jakarta were used as independent variables. Evenly selected women and men of 90 participants were randomly divided into three groups based on stimuli given; manipulated photograph exemplar, text exemplar, and combined photograph and text exemplar before answering a post-test questionnaire. Fourteen days later, another post-test for each group was conducted to probe into the sleeper effect and measure its strength. The results indicated that sleeper effect in exemplification did exist and grew stronger after fourteen days to participants who exposed to photograph exemplars towards their risk perception and participants who exposed to photograph, and text and photograph exemplars towards their behavior intention.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Adiella Yankie Lubis
AU  - Prasetya Yoga Santoso
AU  - Ressa Uli Patrissia
AU  - Henry Sianipar
PY  - 2023
DA  - 2023/04/18
TI  - Examining Sleeper Effect Resulted from Text and Photograph: A New Perspective on Exemplification Theory
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 139
EP  - 148
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_14
DO  - 10.2991/978-2-38476-016-9_14
ID  - Lubis2023
ER  -