Public Relations Campaign “From Door-to-Door Mandatory Mask” as Implementation of Aice Group’s Humanitarian Mission

DOI

10.2991/978-2-38476-016-9_10How to use a DOI?

Keywords

– CSR; public relations campaign

Abstract

In 2020, the COVID-19 Pandemic situation became the world’s attention due to the death toll that fell due to the disease. After an appeal from the World Health Organization (WHO), Indonesia immediately took alert measures to deal with the COVID-19 pandemic situation caused by infection with the SARS-CoV-2 virus. Aice Group takes part in helping the government and the community by trying to implement a humanitarian mission designed in its Corporate Social Responsibility (CSR) program by conducting the Pentahelix Movement of 5 Million Medical Masks with KSP and GP Ansor in 2020. Seeing the success and benefits of the program, Aice Group continues its mission by conducting a Public Relations Campaign Movement “Door to Door Mandatory Masks” in 2021. The activity contains an agenda of distributing five hundred thousand masks to people in the Greater Jakarta, Bandung, Semarang, Solo, Yogyakarta and Surabaya areas, who have difficulty getting masks due to the impact of the panic buying phenomenon that occurred in Indonesian society. This paper aims to find out the benefits of the Public Relations Campaign “From Door-to-Door Mandatory Masks” to the Indonesian people. The research method is carried out by studying literature and documentation. With the Public Relations Campaign “From Door to Door Mandatory Masks” is considered to be able to help and provide benefits to the community. This is evidenced by the decrease in zoning from orange to yellow in the Bantar Gebang area, which means a decrease in the number of cases in the area. In addition, the community welcomed the campaign activities by showing their enthusiasm. In fact, Aice Group’s Corporate Social Responsibility (CSR) program was appreciated by receiving an award as TOP CSR at a national level.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Carnelia Marta Diana
AU  - Oktaviana Purnamasari
PY  - 2023
DA  - 2023/04/18
TI  - Public Relations Campaign “From Door-to-Door Mandatory Mask” as Implementation of Aice Group’s Humanitarian Mission
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 102
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_10
DO  - 10.2991/978-2-38476-016-9_10
ID  - Diana2023
ER  -